William Hill is comprised of four businesses: This is because it targets the largest single segment of the online gambling population, has a relatively low cost per acquisition, the longest customer lifespan and the best cross-selling potential along with the greatest opportunity for product differentiation. William Hill’s believes sports betting, which it considers one of its main areas of expertise, is the most important product for attracting and retaining online customers in the UK. Technology: use technology to provide a competitively differentiated product suite.International diversification: leverage the company’s expertise in international markets to grow non-UK revenues and profits thereby diversifying and reducing business risk.Multi-channel: capture an increasing share of customers’ gambling spend across both the retail and online channels in the UK.William Hill’s business strategy is based on these pillars:
In 2005, it acquired Stanley Leisure plc’s licensed betting offices in the UK and Ireland, which resulted in William Hill becoming the UK’s largest bookmaker. In June 2002, William Hill was floated on the London Stock Exchange. William Hill was founded in London in 1934 as a telephone bookmaking business and created its first licensed betting offices in 1966. William Hill is a betting and gaming company, which employs approximately 16,000 people.
